When I first learned about the meaning of imposter syndrome, I thought to myself, “Oh damm, that is what I have been battling with ever since I became a designer.”

If you have not heard or know the meaning of what imposter syndrome is, it refers to an internal experience of believing that you are not as competent as others perceive you to be.

It’s a phenomenon, and apparently, more than 70% of the population has experienced imposter syndrome at least one time in their career, based on Wikipedia.

Being a designer, I have worked in the advertising space and…


Design systems are a collection of shared principles and practices that help inform the work of designers, product managers and engineers, as well as sales and marketing. They offer a single source of truth and are the guiding light for the design and development of a product’s user experience. They bridge the gap between designers, developers and product managers using a set of core principles while building a product through reusable components.

A computer screen showing an overview of a design system library
A computer screen showing an overview of a design system library
Photo by Balázs Kétyi on Unsplash

The approach of having a system

When it comes to building a product that people need and want, designers must do more than just solving problems. Designers must establish a structure a way on…


The Design of Everyday Things by Don Norman was one of my April 2020 reads. The book introduces basic psychological concepts from areas such as cognitive psychology and ties them into usability and design.

The book is about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.

Photo Credits: supremo.co.uk

After reading this you will never look at any door or kettles or computer program in the same way. Norman points out the obvious and makes you think about them in an entirely…


Photo by Daria Nepriakhina on Unsplash

Information architects, interaction designers, UX designers — these different types of job titles can be confusing. So what is information architecture? Information architecture refers to the structure and hierarchy of content while interaction design relates to features such as navigation or access. For inexperienced information architects to work on wireframes, it can encourage them to do nothing but shift around boxes and arrows. Even worst, content can be produced simply to fill a void, without there being a strategic rationale behind the decisions. Everything you do should be either anchored in the brand, for the business or for the user.

Andy Ng

I design digital products that people want and need | UIUX Designer, Aleph Labs | Connect @ www.linkedin.com/in/andyngjiu/

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